VF (J) FRANCE SAS, whose registered office is at 31-33 rue du Louvre CS10203, 75002 PARIS, France, VAT FR 78353238520 (hereinafter referred to as the "Promotion Company"), in coordination with VF International SAGL, whose registered office is atVia Laveggio 5, 6855 Stabio, Switzerland, VAT CHE-111.650.898, is organizing a prize draw called "Crush the 30K" (the "Prize Draw"). The Prize Draw will be run in conjunction with Strava Inc. (“Strava”).

About this Prize Draw

Entry into the Prize Draw is free and no purchase is necessary, however the Prize Draw requires participants to have access to the internet via their mobile device and their own Strava account, the use of which is subject to Strava’s own terms and conditions. 

By entering the Prize Draw, Entrants will be deemed to have agreed to be bound by these Prize Draw Rules.

Promotional Period

The Prize Draw will run between 14 September 2026 and 27 September 2026 (the "Promotional Period"). 

Eligibility 

Entry into this Prize Draw is open only to legal residents of France, Italy, Austria, Germany, the Netherlands and the UK (the "Participating Countries") who are at least eighteen (18) years of age (hereinafter referred to as "Entrant/s"). Entrants must enter the Prize Draw in the Participating Country in which they are resident.

Entrants must have access to the Strava App (the "Strava App"), whether through the free service or a subscription service. The type of service used will not affect an Entrant’s ability to participate in the Prize Draw or their odds of winning.

The Challenge

The Challenge will be run through the Strava App and requires the Entrant to complete 30 kilometres between 14 September 2026 and 27 September 2026 through one or more of the eligible Strava activity types listed below, as required and recorded on the Strava App, under "Crush the 30K" (the "Challenge").

The eligible Strava activity types are: Run, Virtual Run, Trail run, Hike, Walk and Wheelchair.

Participation by completing more than 30 kilometres does not provide the Entrant with an extra entry in the Prize Draw.

Before taking part in the Challenge, it is strongly recommended that Entrants consult with your doctor or health care professional to confirm that you are in suitable physical condition to do so. In taking part in the Challenge, Entrants understand and agree that physical activity carries an inherent risk of injury, or in the worst case, death. By taking part in the Challenge, Entrants understand and agree that neither Strava nor the Promotion Company will be liable for any injury sustained in the course of the Challenge. Any Entrants who have any doubts as to their ability to participate in the Challenge are advised not to take part.

How to enter the Prize Draw

To enter the Prize Draw, Entrants must:

from 7 September 2026, open the Strava App and visit the Challenge Gallery in the Explore tab, 

join the Challenge by tapping “Crush the 30K” to sign up; 

from 14 September 2026 to 27 September 2026, Entrants must successfully complete the Challenge; 

once an Entrant has completed the Challenge, click the Strava notification or the REDEEM button in the completion email received from Strava. The Entrant will then be redirected to a landing page with an entry form; and

Entrants must complete the entry form no later than 30 September 2026 with all required information, including their email address associated with their Strava account and Participating Country. 

Entrants must provide accurate and complete information when completing the entry form. Incomplete or incorrect information will not be considered and will render the relevant Entrant’s entry and participation null and void.

If an Entrant is discovered to have given incorrect information in relation to the Prize Draw, such Entrant will be immediately disqualified and/or removed from the Prize Draw. Such incorrect information may include, but is not limited to, supplying false personal details.

Receipt and/or redemption of a “badge” for the Challenge will not result in entry into the Prize Draw. Accessing the Strava App and/or entering the Prize Draw online via a mobile device may result in wireless internet access fees and/or other charges. 

Once the registration process has been successfully completed, Entrants will receive one (1) entry into the Prize Draw for the Participating Country they selected during the registration process as described above.

Please note that proof of transmission of an entry form does not constitute receipt of the same or proof of entry.

Strava will only provide a "badge" to an Entrant if the Strava App determines that the Entrant has completed at least 30 kilometresduring the Challenge through one or more of the eligible Strava activity types listed above. Strava's determination of the Entrant's completion of the Challenge is final and binding in all respects. 

Any attempt to undermine the operation of the Strava App, including but not limited to any misrepresentation or deception of any kind as to whether an Entrant actually completed the Challenge, will result in disqualification from the Prize Draw and may affect the individual’s continued use of the Strava App, whether through the free service or a subscription service.

Restrictions:

Each Entrant may only register for the Prize Draw once. 

No entrant may win more than one prize. 

Employees of the Promotion Company and all those involved in the organisation and management of the Prize Draw are not allowed to enter the Prize Draw. 

Prize 

There will be forty (40) prizes awarded as part of the Prize Draw which will be awarded in accordance with the section named “The method for awarding prizes” below. 

The winners will have the opportunity to choose their prize by selecting one of the following options:

A pair of FWD VIA 2 - Approximate Retail Value: €180 / £155

A pair of Torin 9 - Approximate Retail Value: €160 / £135

If the winner chooses not to accept the prize, for whatsoever reason, the winner shall not be entitled to any substitute prize and is not entitled to claim any refund and/or compensation against the Promotion Company. 

The winner is not entitled to transfer and/or assign the prize to any other person, and no cash or other alternative arrangements will be offered.

The Approximate Retail Value (“ARV”) of any Prize listed is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Prize Draw Rules, and the date the prize is awarded or redeemed.  If the actual purchase price of the Prize is less than the ARV stated herein, the prize winner will not be entitled to a cheque, cash or other form of payment for the price difference.

The method for awarding prizes:

The Promotion Company will select forty (40) winners at random from all valid entries received during the Promotional Period.

The random drawing will take place no later than 14 October 2026.

The Promotion Company will also determine forty (40) runners-up at random after the winners are selected.

A runner-up shall only be used if a winner fails to claim their prize in accordance with these Prize Draw Rules or is disqualified from the Prize Draw for any reason.

The selection of the winners and runners-up is final and cannot be contested.

If there are not enough Entrants to award all prizes, the Promotion Company reserves the right not to award such prizes.

Notification to the winners

The winners will be notified of their win by email, using the email address provided upon registration, within five (5) working days from the date the winners are selected, which shall take place no later than 14 October 2026.

The winners will have five (5) days from being notified of their win to reply to the notification email, accept and select the prize,and provide all information requested by the Promotion Company.

If a potential winner cannot be contacted within five (5) calendar days after being first notified of their win, fails to provide the information requested, if the prize is rejected by that winner or the prize notification is returned as undeliverable, or in the event of noncompliance with these Prize Draw Rules and requirements, that winner will have forfeited such prize and it will be awarded to a runner-up.

The first runner-up will be contacted in the same manner as described above and, if necessary, the process will be repeated until the prize is finally awarded to a runner-up.

In the event that, having followed the awarding process described above, a prize cannot be given to a winner or a runner-up, the Promotion Company reserves its right not to award said prize.

The Promotion Company reserves the right to require the winner to provide a valid form of identification proving their age and identity before receiving their prize. Any identity verification document produced must be in the name of the person who entered the Prize Draw.

The Promotion Company shall not be liable to any winner with whom contact and/or delivery cannot be made due to: 

incorrect or incomplete details having been provided at registration; or 

the winner’s mailbox being full, blacklisted or no longer active; and/or 

the notification email being deemed to be spam and thus not reaching the winner's email account or being directed into the junk folder of the winner's email account.

Personal Data Protection

The processing of any personal data of Entrants, as necessary to enable the participation to the Prize Draw, will be carried out by the Promotion Company, in its capacity as Data Controller. Furthermore, upon prior express consent from the relevant Entrant, personal data may be processed also for profile-based marketing purposes by Promotion Company’s affiliate entity VF International Sagl, with registered offices in 5, Via Laveggio, 6855, Stabio, Switzerland, in its capacity as Data Controller. 

Consent to the processing for profile-based marketing activities is optional, and a denial will not negatively affect participation to the Prize Draw. 

Personal data will be processed in compliance with the current laws and regulations applicable to the processing of personal data, including the EU General Data Protection Regulation N. 679/2016 (GDPR) and retained for the time necessary to fulfil the data processing purposes herein described, except when longer or shorter retention periods are provided for by law. 

For further information on the processing of personal data, Entrants can consult our Privacy Policy and/or contact our Privacy Office EMEA at privacy_europe@vfc.com

Strava would act as an independent data controller of the personal data of Entrants collected through the Strava App to measure their physical performance when completing the Challenges. In this context, Strava is independently responsible for its compliance with the obligations with respect to the processing of Entrants’ personal data under applicable data protection laws. 

General:

The Promotion Company reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend this Prize Draw or these Prize Draw Rules should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud or other causes beyond its reasonable control corrupt or affect the administration, security, fairness or proper conduct of the Prize Draw. In such case, the Promotion Company may select the winner from all eligible entries received prior to and/or after (if appropriate) the action taken by the Promotion Company. 

Upon suspension or cancellation of the Prize Draw the Promotion Company cannot be held liable for any expenses incurred or damages suffered, whether direct, indirect, consequential or inconsequential, and the Promotion Company shall not be obliged to organize any alternative Prize Draw or offer any alternative prize. 

Multiple registrations are forbidden. Any attempt by an Entrant to obtain more than the stated number of entries by using multiple/different e-mail addresses, Strava accounts, identities and registrations, or any other methods may result in the exclusion of the Entrant from this Prize Draw. Use of any automated system to submit entries is prohibited and will result in disqualification.

The Promotion Company may prohibit an Entrant from participating in the Prize Draw or winning a prize if, in its sole discretion, it determines that said Entrant is attempting to undermine the legitimate operation of the Prize Draw by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other Entrants or Promotion Company representatives. 

The Promotion Company may disqualify any Entrant whom the Promotion Company or Strava finds to be tampering with the procedure for participating in the Prize Draw and Challenge, the operation of the Prize Draw, or to be acting in violation of these Prize Draw Rules or the rules of any other promotion.

The Promotion Company is not responsible for any technical problems or human errors that may result in an entry not being received or being lost or damaged or for any destruction or alteration of, or unauthorized access to, Prize Draw registrations and entries. 

The Promotion Company reserves the right, at any time, to verify the validity of entries and Entrants (including an Entrant's identity, age, etc.) and to disqualify any entry that is not in accordance with these Prize Draw Rules. 

Save where the Promotion Company has been negligent or in relation to the Promotion Company's fraud and to the extent permitted by law, the Promotion Company shall in no way be liable for any injuries, losses, damages or expenses suffered or incurred by any winner of the Prize Draw, as a direct or indirect result of participating in this Prize Draw and/or accepting a prize.

The full costs of participation in the Prize Draw are entirely at the expense of the Entrant. In no case can the Entrant recover the cost of his or her participation from the Promotion Company.

The full costs of delivery of prizes (e.g. postage, customs and import VAT) shall be borne by the Promotion Company.

Winners are solely responsible for all taxes applicable to their prize.

Acceptance of these Prize Draw Rules is a condition of entry into the Prize Draw and entry indicates full acceptance of these Rules.

The Promotion Company’s decision is final. No correspondence will be entered into except with the winners to notify them that they have won and to provide the prizes. 

The prizes quoted are subject to availability and, in the event of unforeseen circumstances, or circumstances outside of the Promotion Company's reasonable control, the Promotion Company reserves the right to amend, withdraw or substitute any part of this Promotion Company competition and/or prize for an alternative arrangement of equal or greater value. 

Failure by the Promotion Company to enforce any of its rights at any stage does not constitute a waiver of those rights.

In the event of any discrepancy between the French and the translated versions of these Prize Draw Rules, the French version prevails.

If any term of these Prize Draw Rules shall be found to be void or contrary to law, such term shall be deemed to be severable from the other terms and provisions herein, and the remainder of the rules shall remain in effect.

These rules are governed by French law and, in principle, the courts of Paris have jurisdiction, subject to public policy provisions allowing the consumer to bring the matter before another court. In addition, the designation of French law by these rules does not deprive the consumer of his right to claim the application of the law of his State of residence which would be more protective than French law.