VF (J) FRANCE SAS, whose registered office is at 31-33 rue du Louvre CS10203, 75002 Paris, France, VAT FR 78353238520 (hereinafter referred to as the "Promotion Company"), in coordination with VF International SAGL, whose registered office is at Via Laveggio 5, 6855 Stabio, Switzerland, VAT CHE-111.650.898, is organising a prize draw called "Altra x Yorkshire Marathon 2026" (the "Prize Draw"). The Prize Draw will be run in conjunction with Strava Inc. ("Strava").

About this Prize Draw

Entry into the Prize Draw is free and no purchase is necessary. The Prize Draw requires participants to have access to the internet via their mobile device and their own Strava account, the use of which is subject to Strava’s own terms and conditions. By entering the Prize Draw, Entrants will be deemed to have agreed to be bound by these Prize Draw Rules.

Promotional Period

The Prize Draw will run on 18 October 2026 (the "Promotional Period"). 

Eligibility 

Entry into this Prize Draw is open only to legal residents of France, Germany, UK, Netherlands, Austria and Italy (the "Participating Countries") who are at least eighteen (18) years of age (hereinafter “Entrant/s”). Entrants must enter the Prize Draw in the Participating Country in which they are resident. Prizes are awarded from all valid entries, regardless of Participating Country.

Entrants must have the Strava GPS Cycling and Running App (“Strava App”) via free or subscription service. The type of service (free or subscription service) will not affect an Entrant’s ability to participate in the Prize Draw or their odds of winning. 

The Challenge

The Challenge will be run through the Strava App and requires the Entrant, on 18 October 2026, to complete the segment in Yorkshire designated for the Challenge, using the following activity type: Run, in one attempt, without stops, and in the direction in which it was created (the "Challenge"). Entrants cannot deviate from the segment’s path once they have started.

Completing the segment more than once will not provide the Entrant with an additional entry into the Prize Draw.

Before engaging in the Challenge, it is strongly recommended that Entrants consult their doctor or healthcare professional to confirm that they are in suitable physical condition to do so. By taking part in the Challenge, Entrants understand and agree that running carries an inherent risk of injury or, in the worst case, death. By taking part in the Challenge, Entrants understand and agree that neither Strava nor the Promotion Company will be liable for any injury sustained during the Challenge. Any Entrants who have any doubts as to their ability to participate in the Challenge are advised not to take part.

How to enter the Prize Draw:

To enter the Prize Draw Entrants will have to:

-        from 11 October 2026, open the Strava App and visit the Challenge Gallery in the Explore tab 

-        Join the Challenge by tapping “Altra x Yorkshire Marathon 2026” or alternatively, Entrants will be automatically eligible to enter the Prize Draw upon completion of the activity within the designated segment during the Promotional Period

-        on 18 October 2026, successfully complete the Challenge;

-        once an Entrant has completed the Challenge, they must click on the Strava notification or click on the REDEEM button on the completion email received from Strava, and the Entrant will be re-directed to a landing page with an entry form; and

-        to enter the Prize Draw, Entrants must complete the entry form no later than 21 October 2026 with all required information, including their name, email address associated with their Strava account, Participating Country and residential address. 

Entrants must provide accurate and complete information when completing the registration form. Incomplete or incorrect information will not be considered and will render the relevant Entrant‘s entry and participation null and void.

If an Entrant is discovered to have given incorrect information in relation to the Prize Draw, such Entrant will be immediately disqualified and/or removed from the Prize Draw. Such incorrect information may include, but is not limited to, supplying false personal details.

Receipt and/or redemption of a “badge” for the Challenge will not result in entry to the Prize Draw. Accessing the Strava App and/or entering the Prize Draw online via a mobile device may result in incurring wireless internet access fees and/or other charges. 

Once the registration process has been successfully completed, Entrants will receive one (1) entry into the Prize Draw for the Participating Country they selected during the registration process as described above. 

Please note that proof of transmission of an entry form does not constitute receipt of the same or proof of entry.

Strava will only provide a "badge" to an Entrant if the Strava App determines that the Entrant has completed the segment in Yorkshire designated for the Challenge in one solution without stops and in the direction it was created. Strava's determination of the Entrant's completion of the Challenge is final and binding in all respects. 

Any attempt to undermine the operation of the Strava App, including but not limited to any misrepresentation or deception of any kind as to whether an Entrant actually completed the Challenge,will result in disqualification from the Prize Draw and may affect the individual’s continued use of the Strava App, whether through the free service or a subscription service.

Restrictions:

Each Entrant may only register for the Prize Draw once.  

Each Entrant may win only one (1) prize.

Employees of the Promotion Company and all those involved in the organisation and management of the Prize Draw are not allowed to enter the Prize Draw. 

Entrants must cross the segment start, follow its path exactly as it was created, and cross the segment finish in order to record a valid entry.

Once an entrant has started the segment, they must not deviate from its path, they must stay on the segment.

Entrants must complete the segment in the direction in which it was created; it cannot be completed in the opposite direction.

Prize 

There will be five (5) prizes awarded as part of the Prize Draw which will be awarded in accordance with the section named ‘The method for awarding prizes’ below.

The winners will have the opportunity to choose their prize selecting one of the following options:

- A pair of shoes "Experience Flow 3" - Approximate Retail Value: €150/£130

- A pair of shoes "Torin 9" - Approximate Retail Value: €160/£135

If the winner chooses not to accept the prize, for whatsoever reason, the winner shall not be entitled to any substitute prize and is not entitled to claim any refund and/or compensation against the Promotion Company. 

The winner is not entitled to transfer and/or assign the prize to any other person. The Prize is not transferable, and no cash or other alternative arrangements will be offered.

The Approximate Retail Value (“ARV”) of any Prize listed is subject to price fluctuations in the consumer marketplace based on, among other things, any gap in time between the date the ARV is estimated for purposes of these Prize Draw Rules, and the date the prize is awarded or redeemed.  If the actual purchase price of the Prize is less than the ARV stated herein, the prize winner will not be entitled to a cheque, cash or other form of payment for the price difference.

The method for awarding prizes:

The Promotion Company will select five (5) winners at random from all valid entries received by 21 October 2026.

The random drawing will take place on or before 4 November 2026.

The Promotion Company will also determine five (5) runners-up at random after the winners are selected.

A runner-up shall only be used if the winner fails to claim their prize in accordance with these Prize Draw Rules or is disqualified from the Prize Draw for any reason. 

The selection of the winner and runners-up is final and no correspondence will be entered into. 

If there are not enough Entrants to award all prizes, the Promotion Company reserves the right not to award the remaining prizes.

Notification to the winner

Winners will be notified of their win by e-mail (using the e-mail address provided by Entrants upon registration) within five (5) working days from the date the winner is selected (which shall take place on or before 4 November 2026). 

Winners will have five (5) calendar days from being notified of their win to reply to the notification email, accept the prize and provide all information requested by the Promotion Company.

If a potential winner cannot be contacted within five (5) calendar days after being first notified of their win, fails to provide the information requested, if the prize is rejected by the winner or the prize notification is returned as undeliverable, or in the event of noncompliance with these Prize Draw Rules and requirements, the winner will have forfeited such prize and it will be awarded to a runner-up.

The first runner-up will be contacted in the same manner as described above and, if necessary, the process will be repeated until the prize is finally awarded to a runner-up.

In the event that having followed the awarding process described above, the prize cannot be given to a winner or a runner-up, the Promotion Company reserves its right not to award said prize.

The Promotion Company reserves the right to require Winners to provide a valid form of identification proving their age and identity before receiving their prize.  Any identity verification document produced must be in the name of the person who has entered the Prize Draw.

The Promotion Company shall not be liable to any winner with whom contact and/or delivery cannot be made due to: 

      i.         incorrect or incomplete details having been provided at registration; or 

    ii.         the winner’s mailbox being full, blacklisted or no longer active; and/or 

   iii.         the notification email being deemed to be spam and thus not reaching the winner's email account or being directed into the junk folder of the winner's email account.

Privacy Policy

The processing of any personal data of Entrants, as necessary to enable the participation to the Prize Draw, will be carried out by the Promotion Company, in its capacity as Data Controller. Furthermore, upon prior express consent from the relevant Entrant, personal data may be processed also for profile-based marketing purposes by Promotion Company’s affiliate entity VF International Sagl, with registered offices in 5, Via Laveggio, 6855, Stabio, Switzerland, in its capacity as Data Controller. 

Consent to the processing for profile-based marketing activities is optional, and a denial will not negatively affect participation to the Prize Draw. 

Personal data will be processed in compliance with the current laws and regulations applicable to the processing of personal data, including the EU General Data Protection Regulation N. 679/2016 (GDPR) and retained for the time necessary to fulfil the data processing purposes herein described, except when longer or shorter retention periods are provided for by law. 

For further information on the processing of personal data, Entrants can consult our Privacy Policy and/or contact our Privacy Office EMEA at privacy_europe@vfc.com.

Strava would act as an independent data controller of the personal data of Entrants collected through the Strava App to measure their physical performance when completing the Challenges. In this context, Strava is independently responsible for its compliance with the obligations with respect to the processing of Entrants’ personal data under applicable data protection laws. 

General:

The Promotion Company reserves the right, in its sole discretion, to cancel, terminate, modify, extend or suspend this Prize Draw or these Prize Draw Rules should (in its sole discretion) virus, bugs, non-authorized human intervention, fraud or other causes corrupt or affect the administration, security, fairness or proper conduct of the Prize Draw, provided that such causes are beyond the Promotion Company’s reasonable control. In such case, the Promotion Company may select the winners from all eligible entries received prior to and/or after (if appropriate) the action taken by the Promotion Company

Upon suspension or cancellation of the Prize Draw the Promotion Company cannot be held liable for any expenses incurred or damages suffered, whether direct, indirect, consequential or inconsequential, and the Promotion Company shall not be obliged to organize any alternative Prize Draw or offer any alternative prize. 

Multiple registrations are forbidden. Any attempt by an Entrant to obtain more than the stated number of entries by using multiple/different e-mail addresses, identities and registrations, or any other methods may result in the exclusion of the Entrant from this Prize Draw. Use of any automated system to submit entries is prohibited and will result in disqualification.

The Promotion Company may prohibit an Entrant from participating in the Prize Draw or winning a prize if, in its sole discretion, it determines that said Entrant is attempting to undermine the legitimate operation of the Prize Draw by cheating, hacking, deception, or other unfair playing practices (including the use of automated quick entry programs) or intending to annoy, abuse, threaten or harass any other Entrants or Promotion Company representatives. 

The Promotion Company may disqualify any Entrant that the Promotion Company or Strava find to be tampering with the procedure of participating in the Prize Draw or the operation of the Prize Draw, or to be acting in violation of these Prize Draw Rules or the rules of any other promotion.

The Promotion Company is not responsible for any technical problems or human errors that may result in an entry not being received or being lost or damaged or for any destruction or alteration of, or unauthorized access to, Prize Draw registrations and entries. 

The Promotion Company reserves the right, at any time, to verify the validity of entries and Entrants (including an Entrant's identity, age, etc.) and to disqualify any entry that is not in accordance with these Prize Draw Rules. 

Save where the Promotion Company has been negligent or in relation to the Promotion Company's fraud and to the extent permitted by law, the Promotion Company shall in no way be liable for any injuries, losses, damages or expenses suffered or incurred by any winner of the Prize Draw, as a direct or indirect result of participating in this Prize Draw and/or accepting a prize.

The full costs of participation in the Prize Draw are entirely at the expense of the Entrant. In no case can the Entrant recover the cost of his or her participation from the Promotion Company.

The full costs of delivery of prizes (e.g. postage, customs and import VAT) shall be borne by the Promotion Company.

Winners will be solely responsible for all applicable taxes related to their prize, whether federal, national, or local.

Acceptance of these Prize Draw Rules is a condition of entry into the Prize Draw and entry indicates full acceptance of these Rules.

The prizes quoted are subject to availability and, in the event of unforeseen circumstances, or circumstances outside of the Promotion Company's reasonable control, the Promotion Company reserves the right to amend, withdraw or substitute any part of this Promotion Company competition and/or prize for an alternative arrangement of equal or greater value. 

Failure by the Promotion Company to enforce any of its rights at any stage does not constitute a waiver of those rights.

If any term of these Prize Draw Rules shall be found to be void or contrary to law, such term shall be deemed to be severable from the other terms and provisions herein, and the remainder of the rules shall remain in effect.

In case of any discrepancy between the French version and any translated version of these Prize draw Official Rules, the French version shall prevail.

These rules shall be governed by French law and the courts of Paris shall have non-exclusive jurisdiction, subject to any mandatory consumer protection rules and applicable law.